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December 2018
Demarest Advogados changes its visual identity during a time of growth and consolidation for the firm, which turned 70 in 2018

Celebrating seven decades of a highly decorated history of achievement, and combining technical knowledge, market understanding and a forward-looking vision, Demarest has set its sights even further. The new era is symbolized by the launch in December of the brand's new identity, designed to visually translate a unified process of transformation that includes growth in its practice areas and investments in diversity, social issues, innovation and knowledge, while always seeking solutions that take into account clients’ needs and that strive for a better and fairer country.

"We are determined to continue playing a lead role in Brazil’s story, with our tireless inquiring approach that takes us out of the comfort zone, our intelligent and disruptive adaptability that aligns us with the demands of the new times and, above all, our committed partnership with our clients, are all issues translated by the new brand," says Paulo Coelho da Rocha, Co-Managing Partner of the office.

The new visual identity is the result of a wider branding exercise, which was necessary due to the overall evolution of the office in recent years. Following months of work, the firm could accurately translate its biggest differentials, gauging its market perception as well as taking into account the current times, to arrive at a new brand strategy, envisioning the future and transformation. In this project, all office partners were challenged to think of innovative ideas that would contribute to the evolution of the office and lead its members to further improve their positioning and approach. "It's not just a question of identity change, we have a new stance. Our market and customer demands are constantly changing, and the office must always be prepared to provide services that exceed expectations and overcome obstacles, all on behalf of clients", says José Diaz, also Co-Managing Partner.

Even though it is a full service firm, Demarest’s close relationship and commitment to its clients are enduring trademarks. Each client is unique, and as such should be advised by the Best professionals, benefiting from the collective intelligence of a solid and connected team, who act strategically and with business acumen in cases of high complexity.