Advocacy

Advocacy Consultative Commission (CCA)

In order to mitigate the challenges that are presented to the business environment, Britcham acts very actively in the defense of guidelines and interests of its associates before the most diverse governmental spheres of Brazil and the United Kingdom. To this end, it counts on the performance of an Advocacy Consultative Commission (CCA) that works on the reception of the guidelines and suggestions of transversal themes, performs the proper alignment with the mission, vision and strategy of Britcham, as well as interfaces with the thematic committees for the sectorial demands.

Within the scope of CCA‘s activities, initiatives that add high value to companies are organized, such as holding meetings with government representatives and CEOs of companies, publishing institutional positions to defend companies’ interests, organizing open events to exchange experiences and knowledge, participating in public consultations, etc. CCA is composed of professionals working in the areas of government relations, institutions and related topics, which are nominated by the associated companies and appointed by the Board of Directors of Britcham.

For 2026, CCA‘s mission is to address and facilitate the access of Britcham members to the authorities related to the strategic agenda of Advocacy, which includes 3 (three) key themes: tax issues (aiming at the simplification of taxes and the realization of trade agreements), climate issues (linked to the agenda of environment, sustainability, world climate conference, ESG, among others) and regulatory issues (aimed at improving the business environment).

Meet the Members

Líder da CCA | Luiz Guilherme Primos

Curriculum

Luiz Guilherme Primos is a partner at Primos e Primos Advogados and Vind Aerogeradores. Lawyer with extensive experience in the areas of Business Law, Corporate, Economic and Antitrust Law, Customs Law, Foreign Investments, Labor Law, Consumer Law and Regulatory Law. Bachelor’s degree from the Law School of the University of São Paulo and Business Administrator from Mackenzie University, with teacher training. He also acts in corporate litigation, including national and international mediations and arbitrations. He has advised several M&A transactions, in Brazil and abroad, in all sectors of the economy.

Germana Cruz

Curriculum

Germana Cruz joined Standard Chartered in August 2003 as Head of Financial Institutions in Brazil. In November 2015 Germana started managing the Financial Institutions businesses in Latin America (Latam) and since January 2020 she has been the CEO and Head of Financial Institutions, Latam responsible for Standard Chartered’s franchises in Argentina, Brazil and Colombia. Her extensive career has spanned international banking roles in financial institutions over the past 25 years where she held several positions including product specialist, relationship manager of foreign and domestic banks, and roles in the back office.

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Address

São Paulo – Head Office
Brazilian British Centre
Rua Ferreira de Araújo, 741 – 1st floor
Zip Code 05428-002 – Pinheiros – São Paulo – SP

Official Translator

Branches

São Paulo
Rio de Janeiro
Paraná
Minas Gerais

Contact

SP | +55 (11) 3819-0265
RJ | +55 (21) 2391-3587
MG | +55 (31) 2391-6862
PR | +55 (41) 2391-4526