This event will explore human and organisational factors that can lead to adaptability or inertia in strategic decision-making. Experts from FGV, together with industry executives, will discuss why some companies fail to adapt their strategy in the face of a changing competitive landscape, even when their senior executives recognise the need for change – while others embrace new paths despite short-term uncertainty and anxiety. The discussion will be inspired by this study: https://bit.ly/4kHieCC.